NY Now Trade Show

A final look at our pop up store in the #NYNow Trade Show! #studiomanhattan #getyourgear

Studio Manhattan Chat: Tender Land Home

Jackie from Studio Manhattan asked Dave, the owner of Tender Land Home, to tell us more about his Catskill Mountain store.


1. Tender Land Home is located right in the midst of the beautiful Catskill Mountains.  How does being in that environment effect the style of your store and the products that you have?

Being in the Catskills definitely affects the style of my store and the products I feature.  Many of the homes here require country, rustic furnishings, but I also have many customers from the NYC metro area shopping for their apartments.  A blend of softer, contemporary (no harsh chrome etc) items and rustic items is the best fit for my store.

2. I love the name Tender Land Home.  How did you come up with it?

The name of the store is from the Aaron Copland opera “The Tender Land.”

3. I looked at your facebook page–it looks like you have quite a dedicated fan base!  What sets Tender Land Home apart when it comes to creating a strong connection with customers?

I work hard at developing personal relationships with my customers.  I welcome everyone with a wide variety of price points (what’s worse than going in a store and feeling like you can’t afford anything there?) and a relaxed atmosphere.  There’s no hard sell.  Just the offer of help if it’s needed.  And small stores such as mine have to (I can’t say it emphatically enough) stress customer service.  Something can always be knocked off and sold more cheaply at a big box store.  But a big box store doesn’t offer caring service and free gift wrapping as I do!!

4. Tell me about your favorite Studio Manhattan product or design?

My favorite Studio Manhattan products are the wallets.  It’s wild — people just gravitate to them!!

5. What appeals to you about Studio Manhattan’s concept and why do you think your customers continue to purchase our merchandise?

Studio Manhattan’s appeal to me as a retailer and to my customers are one in the same  — the product is hip, edgy, and practical.  Every time you put on a belt, or pull out your wallet or use your iphone it’s FUN!!!

6. What are your hopes and plans for the future of your company?

I hope with my store to remain a  part of a small Main Street American town.  Stores in small towns are institutions in that they provide continuity, vitality, identity and a social outlet for a community.

7. I live in New York City.  When is the most beautiful time to visit your store in Phoenicia, NY so I can have a break from the crowds and concrete??

I think the best time to visit here is in June while everything is very lush or in early October to see the leaves.


Studio Manhattan Chat: Leighelena

We chatted with Leighelena, another leather loving boutique that carries our line, to find out more about them and what their plans are for the future.  Here’s what they said:


1.     How did Leighelena come into this world? How did you take your love of accessories and turn it into a business?

At a young age I was intrigued and inspired by my mother’s enamel pieces.  After attending college for business and working in retail, I wanted to pursue jewelry making as my artistic outlet and business.


2.     Talk to us a little bit about Leighelena’s mission and identity. What sets your brand apart?

 We are a handmade Austin based jewelry line that offers one of a kind pieces!


3.     Describe your signature style and how it translates into the pieces you create.

Growing up in El Paso and residing in Austin, Leigh has a lot of traditional Texas style with an artistic flair.  Her creations have a similar clean classic style with fun pops of color and texture.


4.     You have been a longstanding supporter of our products. What appeals to you about Studio Manhattan’s concept, and why do you think your customers continue to purchase our merchandise?

 It is well made and extremely eye-catching!!


5.     What is your favorite Studio Manhattan product or design? Why.

The beautiful leather wallets with Texas, Austin and American graphics.


6.     What are your hopes and plans for the future of your brand/company?

That more people have the opportunity to see and own our products and experience our welcoming and fun stores and the products I love to carry.


Studio Manhattan Chat: Landshark’s

At Studio Manhattan, we know there’s more to retail than just business. There are innovative ideas and individuals. There’s also a sense of community. As a company that values the above, we make it our business to do business with other companies who do the same. Among those is Landshark’s – the Michigan-based activewear outfitter by Sally Troutman and David Lokker. We sat down with David to discuss the life of Landshark’s, its original name, and why the company won’t be leaving Michigan any time soon.

1.     How did Landshark’s come into this world? What was the inspiration and idea behind the store?

Sally Troutman was the mastermind behind Landshark’s. In 1995, she merged a traditional outdoor store (On Track) with the original Landshark’s, which sold mostly souvenir t-shirts and sweatshirts in the thriving resort town of Saugatuck, Michigan. Through the years, we’ve stayed true to our tagline, “outfitters for active people”, by offering the best outdoor brands like Patagonia, Oakley, Ugg, Keen, Merrell, and Smartwool. The past ten years, however, we’ve focused on bringing in fashion brands and unique items made in Michigan.

2.     How did you come up with the name, “Landshark’s”?

Landshark’s is symbolic of our mission and location. While there aren’t any sharks in Lake Michigan, sharks are associated with a coastal lifestyle. People visit our town for its natural beauty and world-renowned beaches. Sharks are aggressive, so they speak to our passion for promoting an active outdoor lifestyle.

The original Landshark’s logo was drawn by Sally Troutman. We still use the old graphic on retro-inspired tees and hats. In 2009, Rick Vanderleek, an internationally famous art director and graphic designer (and friend), designed our current logo.

3.     As a store, what sets Landshark’s apart from the rest?

Our store mixes fashion with core outdoor clothing brands….Most outdoor shops stick to traditional brands like The North Face, Patagonia, Mountain Hardwear, etc., while most [fashion] boutiques represent only fashion-oriented brands. We are the perfect mix of both [worlds].

Every single item in our store is something we personally love and use. We will never represent an item solely because it will retail well – we must be passionate about the brand to place it in our tiny store. We [also make it our mission to] introduce at least twelve new companies each year. This requires attending a ton of tradeshows and [engaging in] conversations with emerging brands….We were the first retailer in Michigan to carry Jeremiah clothing, Cushe footwear, Zenfari, and many other footwear, accessory, and clothing brands. Our customer has a unique experience every time they walk through our door. There is always something new to admire.


4.     How do you decide which brands/products to feature in your store?

We ask the following questions:

– Does another store in our town represent the brand?

If they do, we will not bring it in. We want to protect the uniqueness of our retail community.


– Is the company socially/environmentally responsible?

We are proud of our relationships with companies like TOMS and Patagonia.


– Is this item made in the U.S.?

Unfortunately, almost all of our footwear is made in China…[but we try to] stock several brands on the clothing and accessory side that are made in the U.S., such as American Apparel and Ibex. If the product is made of sustainable, recycled, or organic materials, it has a better chance of making it into our shop. If it is made locally, it gets serious bonus points!


– Would we use/wear this product?

We absolutely will not purchase anything we would not use or wear.


– Who will purchase this item?

If we can look at a product and name five customers who would purchase it, you can bet it will be at Landshark’s.


– Is it quality?

Landshark’s is focused on well-made items. We want our customers to return and to be happy. I still have a jacket from 1993 that I wear daily. There is no substitute for quality.


5.     You have been a longstanding supporter of our products. What appeals to you about Studio Manhattan’s concept, and why do you think your customers continue to purchase our merchandise?

Saugatuck is an art community. Our staff and customers appreciate design, and Studio Manhattan’s products are beautiful. Our customers come from all over the world, so the flags, landscapes, and city scenes appeal to a broad demographic. We appreciate that Studio Manhattan has worked with independent artists and photographers throughout the world. It brings uniqueness to our shop.

6.    Of all the items Landshark’s has sold throughout its existence, were there any in particular that you recall as your favorites?

I love my Studio Manhattan Cuba credit card holder. Every time I pull it out, I think about the slightly less-than-legal trip my buddies and I took to Cuba. I think about the buildings, people, and [the] food.

We sell the Patagonia Retro X Jacket – the one I am wearing today is from 1993. I have had a ton of experiences in that jacket and will probably be buried in it.

Sally is obsessed with her titanium Maui Jim sunglasses. It is the one item she cannot survive without.

7.     What are your plans for the future, from a business perspective? You’ve conquered Michigan – what’s next?

For the time being, we’d like to grow our web presence (www.saugatucklandsharks.com). We are putting effort into our social media campaign; you can find us on instagram @shoptheshark, twitter @shoptheshark, and we have a splendid blog: www.shoptheshark.com.

We have been bombarded by requests from customers and sales reps to open other locations in Chicago, the Detroit area, or in other lakeshore communities, but we are happy being a single-location, family-owned, independent shop. My mother (Sally) and I can always be found in the store and we love the Saugatuck community. Landshark’s has become our identity and we do not want to threaten our reputation by opening other locations. We love what we do, and we’re happy with one little 1600 square foot shop.


Survey Says?

To all our fashion-forward fans:

We need your help. As you know, we recently debuted a lively new line for the spring/summer season. As proponents of positive thinking, our designs tapped into spring’s untethered optimism – in a big way. This season, more than ever before, our creative process took us down a road of roaring colors. Flamingo pinks, lime greens and canary yellows suddenly soared through our minds and onto our leathers. (Perhaps we were so scarred from the horror of Hurricane Sandy that all we could dream of was Miami Beach in the ’80s?) Now we want to know what you think. Do our new designs make the cut, or would you rather we cut them out? Can our new colors compete with our regular muted motifs? Tell us what you think and we’ll send one reflective reader a product of his/her choice.

Ready, set, critique!

Bold New Hues

Happy Hump Day, Darlings!

Here are a few snapshots from the New York International Gift Fair to help brighten your day. The temperatures may not be changing just yet, but hopefully our colorful collection of spring specimens will help you shake off those winter greys – for a little while at least!

Our lively new line is available for purchase at www.studiomanhattan.com.

2013 Team

Hi Friends!

We’re kicking our holiday hangover to the curb and gearing up for our busiest year yet! To help us hold down the fort in 2013, we’ve recruited a bit of help. For starters, we’ve got a new go-to girl for all things wholesale – Ms. Jackie D.! We’re also thrilled to announce that Diverse Marketing will be representing us in the middle US states this year. From this month on, you can find us at Diverse Marketing‘s permanent Atlanta showroom, located at AmericasMart, Building 2, Ste 1401, 1403 & 1405.

Speaking of Atlanta…guess what we’re up to?